BU Research on Event Evaluation featured at the Meeting and Events Australia National Conference

Dr Nicole Ferdinand, Senior Academic in the Department of Events and Leisure recently presented at a three-day conference (April 30th – May 2nd 2017) at the International Convention Centre in Sydney hosted by Meeting and Events Australia (MEA). She was one of twelve plenary speakers who were part of the association’s national conference which featured the theme “Reboot” as delegates were treated to a number of presentations and workshops which were geared towards pushing the boundaries and challenging delegates to open their minds to the possibilities to improve the delivery of events. The conference celebrated its 40th year this year and is considered Australia’s “ultimate conference” for the events industry.

MEA Conference Opening Ceremony Featuring Australian Dance Troupe

Dr Ferdinand’s plenary session was entitled 360 Degree Post-event Evaluation and featured cutting-edge research developed with fellow BU researcher Dr Nigel Williams on using social media data in evaluating events.

Dr Nicole Ferdinand on the main stage at the MEA National Conference

She followed her plenary session with a hands-on workshop. Feedback from both sessions was extremely positive as event evaluation is considered crucial for event success.

“Hands-on” Post-event Evaluation Workshop Led by Dr Nicole Ferdinand

For more information on the conference and the other speakers featured at the event, have a look at the conference website.