Maximising the impact of your public engagement needs effective evaluation – master this essential skill with expert training.
Evaluation: developing your approach
Tuesday 26 November 2019, 09.00 – 13.00
EB703 Executive Business Centre, Lansdowne Campus
This interactive course will encourage you to think about why evaluation is important, look at ways to get started, explore different techniques you can use, and consider what your findings can tell you and your organisation or funder. We will cover the ways in which evaluation can be used to generate evidence for impact.
With an emphasis on how to conduct evaluation, join us for a programme of practical activities and discussion as together we demystify evaluation and find the fun in revealing and identifying your effectiveness.
By the end of this workshop you will:
- develop an awareness of the value and importance of evaluating public engagement.
- gain familiarity with the process of evaluation and the usefulness of planning.
- consider the uses of evaluation including improving activities; sharing good practice and reporting.
- begin to explore the issues and challenges of evaluating public engagement.
- continue to develop personal and professional skills, for example in communication, planning and critical reflection.
- increase confidence in evaluating public engagement activities.
- understand how evaluation ties in to impact.
Dr Nicole Ferdinand, Senior Academic in the Department of Events and Leisure recently presented at a three-day conference (April 30th – May 2nd 2017) at the International Convention Centre in Sydney hosted by Meeting and Events Australia (MEA). She was one of twelve plenary speakers who were part of the association’s national conference which featured the theme “Reboot” as delegates were treated to a number of presentations and workshops which were geared towards pushing the boundaries and challenging delegates to open their minds to the possibilities to improve the delivery of events. The conference celebrated its 40th year this year and is considered Australia’s “ultimate conference” for the events industry.
MEA Conference Opening Ceremony Featuring Australian Dance Troupe
Dr Ferdinand’s plenary session was entitled 360 Degree Post-event Evaluation and featured cutting-edge research developed with fellow BU researcher Dr Nigel Williams on using social media data in evaluating events.
Dr Nicole Ferdinand on the main stage at the MEA National Conference
She followed her plenary session with a hands-on workshop. Feedback from both sessions was extremely positive as event evaluation is considered crucial for event success.
“Hands-on” Post-event Evaluation Workshop Led by Dr Nicole Ferdinand
For more information on the conference and the other speakers featured at the event, have a look at the conference website.