New Book Announcement

We are pleased to announce the publication of a new book entitled:

Social Media and Politics in Central and Eastern Europe

Edited by

Paweł Surowiec and Václav Štetka

for Routledge Series on Russian and East European Studies

About the Book

Social media are increasingly revolutionising the ways in which political communication works, and their importance for engaging citizens in politics and public affairs is well understood by political actors. This book surveys current developments in social media and politics in a range of Central and Eastern European countries, including Ukraine and Russia. It explores the process of adoption of social media by politicians, journalists and civic activists, examines the impact of the different social and cultural backgrounds of the countries studied, and discusses specific political situations, such as the 2012 protests in Moscow and the 2014 EuroMaidan events in Ukraine, where social media played an important role. The book concludes by addressing how the relationship between social media and politics is likely to develop and how it might affect the still relatively new democracies in the region.

Table of Contents

Foreword Darren Lilleker

Introduction: social media, politics and democracy in the post-transition Central and Eastern Europe Paweł Surowiec and Václav Štetka

Part I:  Political parties, actors and social media

Chapter 1: Who is afraid of the platforms? Adoption and strategies of use of social media by politicians in the Czech Republic Alena Macková, Václav Štětka, Jan Zápotocký, Radim Hladík

Chapter 2: Presidential elections campaining in Romania: connecting with civic-ness on Facebook Monica Pătruţ

Chapter 3: Towards self-mediatization of politics: representatives’ use of Facebook and Twitter in Croatia and Hungary Norbert Merkovity

Chapter 4: Political use of social media and personalisation of political communication in Slovenia, Tomaž Deželan, Alem Maksuti and Jernej Amon Prodnik

Chapter 5: Professionalization and intentional disengagement: Facebook campaigning in the local Bulgarian elections in 2015 Ognyan Seizov


Part II: Social movements, interest and professional groups and social Media

Chapter 6: We have been to Bolotnaya: Russian protests, the online public sphere and the discourse of division Alina Ryabovolova

Chapter 7: The networked public sphere and Ukrainian journalists Dmytro Hubenko and Melissa Wall

Chapter 8: Branding Poland online: propagating and resisting nation branding on Facebook Paweł Surowiec and Magdalena Kania Lundholm

Chapter 9: The dilemmas of social media-enabled civic activism: the case of sexual minorities in Lithunia Galina Miazhevich

Conclusions Václav Štetka and Paweł Surowiec

About the Editors
Paweł Surowiec is Senior Lecturer in the Faculty of Media and Communication at Bournemouth University.

Václav Štetka is Lecturer in the Department of Social Sciences at Loughborough University.

The Book Site:

Contact Details:

Paweł Surowiec –
Václav Štětka –