BU Research Blog

We, Elvira Bolat and Parisa Gilani, are quite pleased to see the article, published by the Conversation on 7th August, quickly picked up by Mark Bridge, technology correspondent of the Times. Article titled “It’s depressing to be slightly influential on social media” was published both in online and paper versions of the major national newspaper on 9th August.

Dr Parisa Gilani was interviewed prior to the publication and addressed all questions of the correspondent. It is critical to highlight that the research itself is based on BU’s BA (Hons) Business Studies with Marketing final year student Claudia Wilkin’s research project. Although the CEL-funded co-creation project focused on understanding what makes social media influencers successful businesspeople, one of the finding was quite fascinating and contributing to literature around FOMO, cyberbullying and leader-followers relationships.

As Mark Bridge noted, there is a need for responsible behaviour and actions within online space and as most of us consume content online, we need to be much more thoughtful on how we express our reactions to various types of content.

Read full article online via: https://www.thetimes.co.uk/article/it-s-depressing-to-be-slightly-influential-on-social-media-xf75sztff