Sustainability and consumer trust go hand-in-hand. Organisations need to understand what drives trust and how to build trust if they are to achieve sustainability. This was the message that Associate Professor Julie Robson delivered as part of her keynote presentation at the LIGUE (Laboratoire Interdisciplinaire en Gestion Université-Entreprise) in Carthage Tunisia.
This presentation builds on the trust repair research supported by BU QR funding and undertaken within the Faculty of Management. The project examined how trust repair differs from trust building and the use of different mechanisms to restore trust, particularly after a scandal or crisis. Details of the project and team members can be found here.
This conference was hosted by the University of Manouba, Tunis and supported by the Academy of Marketing B2B SIG. The theme was sustainability goals in the era of digitalization in North Africa and was attended by academics and practitioners from the MENA countries.