BU Research Blog

Three researchers from the Advances in Media Management research cluster, Dr John Oliver, Melanie Grey and myself (Searchmore Muridzo) recently attended the European Media Management Association (EMMA) annual conference in Limassol, Cyprus. This is the premier media management conference in Europe and boasts of some of the best brains and scholars in the unique niche field that incorporates media and management. I was fortunate enough to be one of two recipients of the EMMA Annual PhD Travel Grant which enabled me to travel to the conference.

To be a participant at the conference and be in the presence of some of the most renowned scholars in media management, such as Prof. Greg Lowe from Northwestern University (Qatar), was a humbling experience but also insightful, as the feedback on my paper has helped me to develop the thinking around my thesis. The conference presentations themselves were not only inspired works but engaging and thought provoking. Networking and potential collaborations in the future were another bonus that came with the conference attendance.

The European Media Management Association is a warm and friendly group of researchers. Overall, the experience was eye opening and beneficial from a personal, academic and cultural outlook.

Searchmore Muridzo, PhD Candidate