Dr John Oliver formed part of an expert panel for a European Media Management Association webinar on ‘Overcoming challenges for bridging theory and practice’. The webinar was well attended by academics from across the UK, Europe, US, Qatar,Australia and provided an opportunity to discuss the opportunities and challenges for academics to create actionable knowledge and impact in the media industries.
Dr Oliver argued that BU was well placed to advance knowledge and create social and economic impact through its Fusion Strategy. He discussed his external engagement experiences, REF2021 Impact Case Study and his recent publication on creating actionable knowledge and impact (Oliver, J.J., 2020. Managing Media Firms: case studies of practice-led research, actionable knowledge and instrumental impact. In U. Rohn, & T. Evens (Eds.), Media Management Matters, 59-74. London: Taylor & Francis).
For more information on the European Media Management Association webinar series, please go to: https://www.media-management.eu/news/
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