BU Research Blog

Dear all,
Christie and James (Biographies below) from the IAB UK are our guests this coming Tuesday at 1 pm. They kindly accepted to give a talk on “Digital advertising regulation in the UK” to the MSc Marketing Management and MSc Marketing (Digital) students. This talk will provide our students deep insight into the industry of digital advertising.
If you wish to attend, please email me : kkooli@bournemouth.ac.uk and I will send a Zoom invitation.
Regards,
Kaouther

Christie Dennehy-Neil is Head of Policy & Regulatory Affairs at IAB UK, the industry body for digital advertising. She works with the sector to achieve the optimal policy environment to support a sustainable future for digital advertising, and to help boost the understanding of the sector and its benefits within regulatory and political circles. Christie has overall responsibility for the IAB’s work on (self-)regulatory and public policy issues, and public affairs.

James Davies is Public Policy Manager at IAB UK, engaging with politicians and other policy-makers on the digital economy and digital advertising. He was previously Senior Policy Programmes Manager at BCS, the Chartered Institute for IT, where he managed policy initiatives on digital education, the use of personal data and the societal impacts of social media. Prior to this James managed the political news website PoliticsHome.com and worked as a political consultant for Dods.