BU Research Blog

Prof John Oliver’s scenario planning project with UK Parliament last year was recently further supported with a branding workshop with strategic planners, marketing communications and customer service staff at the House of Commons. The half-day workshop explored ‘brand essence and identity’ and the outcome of this activity will now be used to develop a new marketing communications strategy as well as staff training and on-boarding.

Disseminating research through workshops is an ideal way to transfer knowledge and to develop relationships with professional practitioners. It is also the ‘starting point’ for measuring instrumental impact and much work will need to be done to monitor ongoing use of the original research.