BU Research Blog

Prof. John Oliver (FMC) recently delivery a keynote speech to over 1000 delegates at the 6th Digital Agenda Summit in Cyprus. The talk examined the subscription video on demand (SVOD) market which has seen explosive growth in recent years with global revenues reaching US$154bn in 2022. He argued that a new phase of low-growth competitive rivalry is emerging with global and local European players fighting for market share and that future growth will be achieved by merger and acquisition in an industry that will inevitably consolidate.

Other keynote speakers taking to the main stage included the President of Cyprus, the Head of Global Communications & Marketing at Google DeepMind & Space X and the Global Lead of Design Communication at BMW.