BUBS PhD student Rama Permana was awarded the Smeed Prize runner-up at the 56th Universities’ Transport Study Group (UTSG) Annual Conference 2024 held at University of Huddersfield earlier this month. Rama presented a paper entitled Sustainability Transitions in Rural Tourism Travel: Who are the ‘Switchable’ Visitor Segments? The paper draws on surveys at 3 rural sites in Bali following qualitative interviews on the first stage of his PhD study. Utilising hierarchical and non-hierarchical cluster analysis, this paper discovers traveller segmentation in the tourism destination based on their own rural travel practices. (Image source: Huddersfield Business School)
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