BU Research Blog

This month’s Research Connect Seminar—the second-to-last for this academic year—featured two engaging presentations, both delivered by our Postgraduate Researchers (PGR’s). While we usually hear from one academic and one PGR, this month we had the pleasure of hearing from two PGR’s who shared their exciting PhD research.

Fachri Saputra, who recently completed his major review, presented his work on “A Framework for Future Research on Anthropomorphism-Based AI Robots in the Tourism and Hospitality Industries.” His research explores the growing role of AI and how human-like characteristics in robots can shape the future of customer experience in tourism and hospitality.

Luu Thuy Linh Pham shared her research on “Luxury Brands and Consumer Manipulation: The Use of Social Media to Influence Brand Loyalty.” Her work delves into how luxury brands use digital platforms to shape consumer perceptions and build lasting loyalty.

It was fantastic to see our PGR’s showcasing their research. These opportunities not only help build their confidence and presentation skills but also contribute to strengthening our research culture within our community.

Our final seminar of this academic year will take place on Wednesday, 4th June 2025, in F306, 4-5pm.
We look forward to seeing you there 😊