CIPPM associate director quoted in Financial Times

Prof. Ruth SoetendorpProfessor Ruth Soetendorp, Associate Director of the Centre for Intellectual Property Policy and Management (CIPPM) in the Business School has been quoted in the Financial Timeshttp://search.ft.com/search?queryText=ruth+intellectual+property The article titled ‘Students Need Better Education about Intellectual Property” (IP) goes on to reveal the recent research findings published by the National Union of Students (NUS), the Intellectual Property Office (IPO) and the Intellectual Property Awareness Network (IPAN).  According to the research, it has been established that “that while 80 per cent of students believe knowledge of IP is important, many students are not even aware of the potential scope of IP education. And even where it does take place, IP education is often restricted to plagiarism. Furthermore whilst 82 per cent of students feel it is important to know about IP to ensure everyone receives recognition for their work and ideas, significantly less make a connection between IP and commercial success”.

Professor Ruth Soetendorp, Head of IPAN’s Education Group is quoted as follows:

“This research highlights shortcomings in student IP understanding and its teaching in Further and Higher Education which have negative implications for the UK economy.  The UK needs to be world class in the creative arts, innovative in its product and systems designs, and pioneering in manufacturing processes.  In a global market these need to be underwritten by a proper understanding of IP embedded in an educated workforce.”

The Full Report can be found here http://www.nus.org.uk/PageFiles/12238/2012_NUS_IPO_IPAN_Student_Attitudes_to_Intellectectual_Property.pdf and the IPAN media release, quoted in the Financial Times can be found here http://www.ipaware.net/node/77

Bournemouth University is one of only two universities in the UK to have an innovative IP syllabus for final year law students. The Intellectual Property law unit which is offered to final year law students culminates in a collaborative project which brings together Law students and Design, Engineering and Computing (DEC) students.  The project requires the Law students to provide IP advice to DEC students on their final year ‘inventions’.  The project brings ‘IP law to Life’ and provides the type of IP understanding and commercial awareness that both parties need.

http://www.bournemouth.ac.uk/newsandevents/News/2012/july/contentonly_1_7896_7896.html

The IP-DEC Project at Bournemouth University was pioneered by Professor Ruth Soetendorp in 1995.