Tagged / Business School

ICB’s 1st Research Sandpit generates interest across faculties

This year the Influences on Consumer Behaviour (ICB) cluster that sits within the Department of Marketing (The Business School) is celebrating its 5th birthday and in this timeframe it has managed to establish its core strategic themes and projects. These projects include:

Professor Juliet Memery is presenting Food Waste project

(1) Food waste – this project has received a BA Leverhulme research grant to explore consumer-led strategies for combating the problem of overstocking food. It is astonishing to see some facts and figures around household food waste and learn that the UK is one of largest offenders in this domain. Led by Professor Juliet Memery this research project seeks to understand what consumers do and can do to minimise food waste.

Dr Julie Robson is discussing Trust Repair project

 (2) Trust repair in the services context – this project, led by Dr Julie Robson, Associate Professor in Marketing, explores how consumers have reacted to recent transgressions that have affected different service providers, and how businesses in these cases have responded to scandals. Several outputs are in development with numerous conference presentations delivered and journal papers in the pipeline. Moreover this project, in addition to a substantial internal research funding, has secured external funding from the Academy of Marketing.

Dr Elvira Bolat introduces the B2B marketing challenges

(3) B2B marketing – is the research field led by Dr Kaouther Kooli. She, together with Dr Elvira Bolat, leads the B2B Special Interest Group of the Academy of Marketing. B2B businesses are the greatest contributors to economic prosperity and in fact the majority of businesses work within complex ecosystems of multiple business players. Interestingly B2B research is hardly covered by the majority of marketing journals and represents an area of enormous research potential that can generate much needed impact for practitioners. This particular project that discusses challenges faced by B2B firms due to digitalisation and ‘poor’ or non-existent branding practices has delivered two special issues with Journal of Business and Industrial Marketing and Journal of Customer Behaviour. Bournemouth University’s academics are now working closely with creative industries practitioners, Institute of Direct and Digital Marketing, and Regent’s University in London to initiate and drive change in B2B branding.

All three projects have attracted internal and external funding and have a series of outputs which will lead to impact case study conversions.

On 16th May ICB kicked off its small series of research sandpits to seek further expansion of the three research projects’ impact.

Academic attendees at the ICB 1st Research Sandpit

First an overview of the current projects was presented. Next, academics from the Faculties of Management, Science and Technology, Media and Communications together with a few local practitioners split into three roundtable (research teams) discussions – to elaborate on potential future research agendas across the three strategic projects. Two-three research directions and suitable external funding opportunities as well as research dissemination plans were identified by each roundtable research team. We are planning to monitor progress of each research team and communicate success stories.

At this point we are planning the second ICB research sandpit – please keep an eye on the Research Blog for further details.

Poland and the Eurozone Conference, 19th & 20th September 2013 – what a success!

The Bournemouth University Business School hosted the conference “Poland and Eurozone” on 19-20 September, 2013. The conference was the initiative of Professor Jens Hӧlscher, head of the department of Accounting, Finance and Economics of Bournemouth University (BU). 

The conference was opened by Professor Matthew Bennett, Pro-Vice-Chancellor at BU, who greeted the participants of the conference, wished them success and scientific achievements. He expressed the hope that the conference would provide a platform to discuss and address the relevant issues and to initiate new joint research projects.

Following a short welcoming speech by Professor Jens Hӧlscher, Professor Iraj Hashi from Staffordshire University was invited to briefly introduce Professor Leszek Balcerowicz’s biography to the participants of the conference. Professor Iraj Hashi highlighted that Professor Leszek Balcerowicz was the former Deputy Prime Minister, Minister of Finance of Poland and the chairman of the National Bank of Poland, who is particularly famous for implementing the Polish economic transformation program in the 1990s, a shock therapy, which is commonly referred to as the Balcerowicz Plan.

In his keynote presentation Professor Leszek Balcerowicz focused on the issues relevant to the Euro problems and their possible solutions. Following the presentation Professor Victoria Chick from University College London initiated the discussion on the Professor Leszek Balcerowicz’s presentation and challenged his views.

The second day of the conference started with the keynote presentation of Professor Domenico Mario Nuti from La Sapie nza University (Rome) on The Euro Area: Premature, Diminished, Divergent, which was followed by the lead discussant Professor Steve Letza from BU.

Then the chair Professor Jenny Piesse from BU opened Session One on Income Developments. The session started with an interesting presentation by Professor Andy Mullineux from Bournemouth University on The ‘Eurozone’ Crisis: Escaping the Doom Loop.’ The session was continued by the presentation of Professor Horst Tomann from Free University of Berlin on External Imbalances in the European Monetary Union: the Case for Keynesian Income Policy and was finished by the presentation of Dr George Filis and Professor Steve Letza from BU on Business Cycles Synchronisation between the European Union and Poland.

Following the buffet lunch, where the participants of the conference discussed the presentations Professor Allan Webster (BU) opened Session Two on Monetary Aspects. Rob Hayward form the University of Brighton and Jens Hӧlscher started the session with their presentation on Crash Risk and the Carry Trade: An Analysis of Uncovered Interest Parity in CEE and CIS. The session was continued by the Professor Karsten Staehr from Tallin University of Technology & Estonia Eesti Bank on Beating the Maastricht Price Stability Criterion to Join the Eurozone: Challenges and Options. Following the presentation by Zbigniew Polanski from National Bank of Poland on Poland During the Global Crisis: “A Green Island” approaching the Eurozone the chair of the session Professor Allan Webster announced to start the discussions on the presentations of Session Two.

Following a short coffee and tea break Professor Steve Letza opened Session Three on Firms’ Behaviour. Malgorzata Pawlowska from National Bank of Poland presented her research on the Impact of Foreign Capital on Competition and Concentration in the Polish Banking Sector. The second presentation of the session was given by Professor Tomasz Mickiewicz from Aston University, where he introduced his research on Is Poland A Nation of Entrepreneurs?

A conference Gala Dinner at the Russell-Cotes Art Gallery and Museum, Bournemouth, was a pleasant completion of the conference. In an informal atmosphere participants continued to discuss various interesting issues raised during the conference, made contacts and thanked the organisers for the well-planned scientific event.

Written by,

Khurshid Djalilov, kdjalilov@bournemouth.ac.uk, member of EACES

BU Professor published in 20th Anniversary edition of leading journal

Steve Letza, a Professor in Accounting and Finance within the Business School , has been honoured to feature in the 20th Anniversary issue of Corporate Governance: An International Review; a leading journal at the forefront of research in this area. This special edition consists of articles from the past decade that have had the highest number of citations per year, and thus have been widely used in academic research.

Steve co-authored the article Shareholding Versus Stakeholding: a Critical Review of Corporate Governance alongside Xiuping Sun and James Kirkbride in 2004 and it offers a new perspective on the subject; identifying the need for organisations to adapt to the changing environments they operate in. 

Congratulations Steve!

BU’s Dr. Julie Robson chosen as an Outstanding Author Contribution Award Winner at the Literati Network Awards for Excellence

The Business School’s Dr. Julie Robson’s chapter entitled “A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools” published in “Advances in Educational Administration” has been chosen as an Outstanding Author Contribution Award Winner at the Literati Network Awards for Excellence 2013. The chapter was co-authored by Sophie Yang from Coventry University.

These awards are given annually for each of the academic journals published by Emerald Group Publishing, and the winners are chosen by each journal’s Editorial Team. Dr. Julie Robson’s paper has been selected as it was one of the most impressive pieces of work the editor has seen throughout 2012.

The 2013 winners will shortly be added to www.emeraldinsight.com/literati and the paper made freely available.

Dr. Robson is Head of the Department of Strategy and Marketing at BU’s Business School.

Congratulations to Julie for writing for an Emerald book series and on her award success.

CIPD Research Showcase Event

The Department of Human Resources and Organisational Behaviour in The Business School held a successful Research Showcase for members of the CIPD (the professional body for HR practitioners) on Wednesday 13th March.  The event focused on highlighting to the wider business community the research and knowledge exchange work of the HR/OB team. 

The event included a networking buffet, poster presentations showcasing the areas of identity at work (Dr Anne Benmore), leadership practice (Dr Lois Farquharson), false performance (Dr Gbola Gbadamosi), HR and ethics (Dr Louise Preget), health and wellbeing management (Dr Davide Secchi), cross-cultural HRM and diversity (Dr Huiping Xian) and two interactive presentation/discussion sessions covering ‘docility’ in hiring practices (Davide Secchi) and High involvement HR practices and work attitudes (Hong Bui). 

The event was ably chaired by Dr Fabian Homberg.  In addition, the opportunity was taken to launch the CIPD Approved MSc Professional Development (HRM) course which begins at the EBC in September 2013 (link: BU Link to MSc PD (HRM) Course details).  Thanks is extended to all those who contributed to the event and attended the event.  We look forward to delivering more research events in the future.

CIPPM associate director quoted in Financial Times

Prof. Ruth SoetendorpProfessor Ruth Soetendorp, Associate Director of the Centre for Intellectual Property Policy and Management (CIPPM) in the Business School has been quoted in the Financial Timeshttp://search.ft.com/search?queryText=ruth+intellectual+property The article titled ‘Students Need Better Education about Intellectual Property” (IP) goes on to reveal the recent research findings published by the National Union of Students (NUS), the Intellectual Property Office (IPO) and the Intellectual Property Awareness Network (IPAN).  According to the research, it has been established that “that while 80 per cent of students believe knowledge of IP is important, many students are not even aware of the potential scope of IP education. And even where it does take place, IP education is often restricted to plagiarism. Furthermore whilst 82 per cent of students feel it is important to know about IP to ensure everyone receives recognition for their work and ideas, significantly less make a connection between IP and commercial success”.

Professor Ruth Soetendorp, Head of IPAN’s Education Group is quoted as follows:

“This research highlights shortcomings in student IP understanding and its teaching in Further and Higher Education which have negative implications for the UK economy.  The UK needs to be world class in the creative arts, innovative in its product and systems designs, and pioneering in manufacturing processes.  In a global market these need to be underwritten by a proper understanding of IP embedded in an educated workforce.”

The Full Report can be found here http://www.nus.org.uk/PageFiles/12238/2012_NUS_IPO_IPAN_Student_Attitudes_to_Intellectectual_Property.pdf and the IPAN media release, quoted in the Financial Times can be found here http://www.ipaware.net/node/77

Bournemouth University is one of only two universities in the UK to have an innovative IP syllabus for final year law students. The Intellectual Property law unit which is offered to final year law students culminates in a collaborative project which brings together Law students and Design, Engineering and Computing (DEC) students.  The project requires the Law students to provide IP advice to DEC students on their final year ‘inventions’.  The project brings ‘IP law to Life’ and provides the type of IP understanding and commercial awareness that both parties need.

http://www.bournemouth.ac.uk/newsandevents/News/2012/july/contentonly_1_7896_7896.html

The IP-DEC Project at Bournemouth University was pioneered by Professor Ruth Soetendorp in 1995.

‘Oh no, I have to deal with HR!’

Dear Friends of the HR & OB Department within the Business School:

There is a third seminar scheduled this year under the umbrella of the Department of HR & OB, Business School.  You are more than welcome to join us Friday, October 12 at 2:00 PM, room EB202.

The title of the seminar is “‘Oh no, I have to deal with HR!’ On Human Resource departments and their ‘bad’ reputation”. Dr Gbola Gbadamosi and Davide Secchi will share some ideas to explore potentials for collaboration, papers, research projects, funding, etc.  Please come join us for this exploratory research talk!