BU Research Blog

BU recently hosted a 2 day board meeting of the European Media Management Association (EMMA). The board consists of academics’ from Finland, Sweden, Russia, Portugal and Switzerland and they toured the Executive Business Centre facilities in readiness for the forthcoming EMMA conference hosted by the Media School. Dr John Oliver, from the Media School, is Deputy President of EMMA and he said that “the board have been very impressed with our proposed conference programme and the facilities on offer”.
The BU conference team have fully embraced the idea of Fusion in the programme. As well as presentations from leading media management academics, Professional Practice is represented by leading executives from Virgin Media, UKTV and The Hackett Group. A number of keynote speakers will also be video recorded so that the content can be used for educational delivery. Dr John Oliver said that “this conference provides us with a unique opportunity to develop the field media management at BU and having a conference that embraces fusion will have resonance with both academic and professional practice audiences”.