BU Research Blog

Are you a cricket fan? Or does cricket bore you? Could a new, shorter, simpler competition change your view?

In 2021, the England & Wales Cricket Board (ECB) launched a brand new competition – The Hundred – which aimed to attract a new audience to cricket. Were they successful? Who attended The Hundred, and what kind of experience did they have? A new research project at Bournemouth University seeks to answer these questions.

The project is being run by Dr Raf Nicholson and Dr Keith Parry, working in conjunction with the Women in Sport charity, which was founded in 1984 and campaigns to empower more women and girls to be active. We are very grateful for the financial support we have received from BU’s Charity Impact Fund to carry out the research.

The research involves a survey with people who attended one or more matches in The Hundred, and focus groups with some of our survey respondents. We will be writing up our results in a report, which we will present to the ECB.

We’ll also be reporting our findings here on the BU Research Blog in due course… but for now we need your help!

If you or any of your family members or friends attended The Hundred, could you spare 10 minutes to fill out our survey? https://bournemouth.onlinesurveys.ac.uk/the-hundred

Please share far and wide – many thanks!