As crowdfunding in the UK continues to grow, it is also becoming an increasingly important source of finance for arts and heritage projects. As a result local authorities, institutions, public bodies and foundations have begun to explore what this new form of finance means for the people and organisations they are supporting and how they can work with the crowd on identifying and funding worthy projects.
However, none of the matched funds to date have had a dedicated focus on arts or heritage projects. Linked to this, there has been little research done on the real impact of matched crowdfunding, such as whether or not it has the opportunity to generate more funding for the arts and heritage sector or increase awareness and public participation in supporting and initiating projects.
Crowdfunder is working with Nesta to launch a matched crowdfunding pilot aimed squarely at the arts and heritage sectors. The pilot will provide two streams of £125,000 in matchfunding to arts and heritage projects that have received backing from the crowd. Nesta is developing the pilot in partnership with Arts Council England, Heritage Lottery Fund and the Department for Culture, Media and Sport. Crowdfunder will develop the matched crowdfunding platform for the pilot.