Tagged / European Public Relations History Network

PR historians meet in Brussels

Fusion, Uncategorized

Plans for future joint research were discussed at a meeting of the European Public Relations History Network (EPRHN) in Brussels on September 12.

The network, which was established with Fusion Fund assistance in 2013, met during the annual EUPRERA Congress and was attended by 15 PR historians from Belgium, France, Germany, Netherlands, Spain, Turkey and England.

In addition to developing joint bids to national and European funding sources, EPRHN members have been contributing to a PR history book series which is being edited by Professor Tom Watson of the Media School.

Other plans are research into WW1 propaganda and information campaigns, comparative studies, collaboration with researchers in political communication and nation branding fields, and the role of PR during 20th century European dictatorships.

“EPRHN works as a virtual organisation and is gathering momentum. The key to it becoming a sustained network is both funding and outcomes,” said Professor Watson. “At present, there are outcomes in the form of accessible online resources and publications. So more effort is going into research bids when opportunities arise.”

Grand Place de Bruxelles

Visiting Spanish historian researches PR archives

EU, Uncategorized

Since June 30, Professor Natalia Rodriguez Salcedo of the University of Navarra in Pamplona, Spain has been a visiting scholar at BU, based in the Corporate & Marketing Communications academic group in The Media School.

During a four-week period, she has undertaken detailed research in the archive of the International Public Relations Association (IPRA), which was the first major PR association established in Europe in 1955. The IPRA archive was developed by Professor Tom Watson in 2011.

It is an important source of information about PR’s evolution in the immediate post-World War 2 world and the field’s international expansion in the second half of the 20th century.

“Archives like that of IPRA are always difficult to find and provide essential material for PR historians,” said Professor Rodriguez Salcedo. She has also undertaken research at BU’s Library, including its special collection of historic PR books. As a result of her research, she and Professor Watson are exploring future research collaboration on the development of the PR sector in Europe, especially philosophical and practices approaches that evolved separately from the US.

Professor Rodriguez Salcedo also observed Professor Watson’s editorial and reviewing roles in developing a six-book series, ‘National Perspectives on the Development of Public Relations’ which is being published by Palgrave-Macmillan. She will be a contributor to the fifth book of the series, ‘Western Europe Perspectives’, with a chapter on the history of public relations in Spain.

During her stay Professor Rodriguez Salcedo, who is a member of the European Public Relations History Network, attended the 5th International History of Public Relations Conference at BU on July 2-3, at which she delivered a paper on the formation of the first Spanish PR consultancy and chaired a conference session.

Professor Natalia Rodriguez Salcedo discusses the IPRA archive with its founder, Professor Tom Watson

 

Fusion supports Euro PR History Network advance

BU research, EU, Uncategorized

Delegates to the EPRHN Planning Meeting

With financial support from the Fusion Investment Fund, the European Public Relations History Network (EPRHN) held its first planning meeting at BU on Wednesday June 26.

The network was founded virtually in 2012 by Prof Tom Watson of the Media School and drew interest from 33 academics and practitioners in 11 European countries. It was approved.as a project by EUPRERA (Europe’s PR education and research association) in autumn last year.

Its aims are to develop and produce information about the history and historiography of public relations in Europe through the identification and formation of archives, transnational research, joint research bids and the production of publications in print and online formats.

The meeting of EPRHN’s core group brought seven historical researchers from Germany, Romania, Spain, Scotland, Turkey and Bournemouth. Fusion assisted their attendance through travel bursaries.

Among the actions to be progressed are a bid to the EU’s COST (Cooperation in Science and Technology) scheme, which was facilitated on Wednesday by Paul Lynch of RKE; a second edition of its Archives Record publication; and a panel session on ‘developing the history of European public relations’ at EUPRERA’s annual conference in October.

Prof Watson, who was supported by Dr Tasos Theofilou in the organisation of the meeting, said it had been highly productive. “There’s a limit to what we can achieve by email and Skype. The EPRHN made a big forward step because FIF helped bring key members together”. It will also assist Prof Watson and Dr Theofilou to fully launch the group at the October conference.

“At present, 13 countries are represented in the network. We hope to widen that base and engage many more historical researchers in its activities”, said Prof Watson.

For more information about EPRHN and BU’s contribution to the burgeoning field of PR history, go to: http://historyofpr.com.