Tagged / PR

PR historians meet in Brussels

Fusion

Plans for future joint research were discussed at a meeting of the European Public Relations History Network (EPRHN) in Brussels on September 12.

The network, which was established with Fusion Fund assistance in 2013, met during the annual EUPRERA Congress and was attended by 15 PR historians from Belgium, France, Germany, Netherlands, Spain, Turkey and England.

In addition to developing joint bids to national and European funding sources, EPRHN members have been contributing to a PR history book series which is being edited by Professor Tom Watson of the Media School.

Other plans are research into WW1 propaganda and information campaigns, comparative studies, collaboration with researchers in political communication and nation branding fields, and the role of PR during 20th century European dictatorships.

“EPRHN works as a virtual organisation and is gathering momentum. The key to it becoming a sustained network is both funding and outcomes,” said Professor Watson. “At present, there are outcomes in the form of accessible online resources and publications. So more effort is going into research bids when opportunities arise.”

Grand Place de Bruxelles

“Six-hit” for PR History

Publishing

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.

Euro PR history network backed by Fusion

Awarded & submitted bids, Fusion

IHPRC at EBC - Scene for first EPRHN meeting

A proposal to develop an innovative Europe-wide network of researchers in the history of public relations field has been supported by the Fusion Investment Fund (FIF).

The European Public Relations History Network (EPRHN) was formed in mid-2012 by Prof Tom Watson and backed by EUPRERA (European Public Relations Education & Research Association) as a priority project for the next three years. It was set up to identify archives and resources, undertake collaborative research, and prepare bids to European research bodies and PR industry organisations.

The field of public relations history has been developed at BU over the past four years, mainly through the establishment of the International History of Public Relations Conference (IHPRC).

Prof Watson said: “there has been increasing interest in the conference and PR historical research in Europe over the past 3-4 years but it has largely focused on national histories, personalities or phenomena. Collaborative research, across national boundaries, has yet to emerge. There is little shared knowledge of archival resources, where they exist or can be created.”

So far, 35 academics and practitioners from 12 countries have shown their interest in EPRHN. Its first publication, a catalogue of archives and resources in seven countries has just been published.  A EPRHN planning meeting will be held at BU after IHPRC in June.

Within The Media School, the network will also help develop European aspects of the Centre for Media History (CMH). CMH is already developing relationships with universities in Sweden and northern Germany. CMH and EPRHN will, it is hoped, foster the recruitment of PGR students interested in media and communication historical research.

The Fusion funding will allow EPRHN to hold a planning event at BU after IHPRC in late June and for Prof Watson and Dr Tasos Theofilou, who is working with him on both PR history projects, to attend EUPRERA’s annual conference in Barcelona in October. At EUPRERA, they will hold the network’s first formal meeting and workshop. [Photos by Minna-Liisa Nurmilaasko, PROCOM Finland].

IHPRC 2012