Tagged / International History of Public Relations Conference

Bull run – archive research and lectures in Pamplona

international, Research assessment, Uncategorized

Pamplona in the Spanish province of Navarra is renowned for the annual Running of the Bulls, popularised by Ernest Hemingway, and as being on the path of the Camino de Santiago. It is also home to the Universidad de Navarra whose Faculty of Communication has two strong links to BU.

Associate Professor John Oliver of the Faculty of Media & Communication (FMC) is one of the leaders of the European Media Management Association (EMMA) which is very active in Pamplona and includes the university’s President. Professor Tom Watson of FMC collaborates with public relations historian Dr Natalia Rodriguez-Salcedo, a regular participant in the International History of Public Relations Conference held each year at BU.

From November 23-27, Professor Watson visited the Pamplona university and spent time in its excellent archive researching the development of public relations education policies by European professional bodies from the 1950s to 1980.

“Dr Rodriguez-Salcedo has catalogued the records of pioneer Spanish practitioner, Joaquin Maestre Mora, who was very active in the International Public Relations Association (IPRA) from the 1960s to 1980s,” he said. ‘This links with BU’s own IPRA archive. My Spanish colleague investigated IPRA archive in 2014 and identified gaps in our files that could be filled from the Maestre archive.”

The investigations of both archives have led to journal articles and conference presentations by the two researchers, with another paper to come in 2016. “As archives are digitised, access to this basic material of communication history research will become easier but there is still nothing like leafing through paper files and finding the unexpected,” said Professor Watson.

While at the Universidad de Navarra, he gave guest lectures to UG and PG students on management of corporate communication, crisis management and the measurement and evaluation of public relations. Professor Watson also discussed current developments in research assessment with staff in the Faculty of Communication.

Professor Tom Watson addressing the CorpComClub at Universidad de Navarra

Professor Tom Watson addressing the CorpComClub at Universidad de Navarra

Visiting Spanish historian researches PR archives

EU, Uncategorized

Since June 30, Professor Natalia Rodriguez Salcedo of the University of Navarra in Pamplona, Spain has been a visiting scholar at BU, based in the Corporate & Marketing Communications academic group in The Media School.

During a four-week period, she has undertaken detailed research in the archive of the International Public Relations Association (IPRA), which was the first major PR association established in Europe in 1955. The IPRA archive was developed by Professor Tom Watson in 2011.

It is an important source of information about PR’s evolution in the immediate post-World War 2 world and the field’s international expansion in the second half of the 20th century.

“Archives like that of IPRA are always difficult to find and provide essential material for PR historians,” said Professor Rodriguez Salcedo. She has also undertaken research at BU’s Library, including its special collection of historic PR books. As a result of her research, she and Professor Watson are exploring future research collaboration on the development of the PR sector in Europe, especially philosophical and practices approaches that evolved separately from the US.

Professor Rodriguez Salcedo also observed Professor Watson’s editorial and reviewing roles in developing a six-book series, ‘National Perspectives on the Development of Public Relations’ which is being published by Palgrave-Macmillan. She will be a contributor to the fifth book of the series, ‘Western Europe Perspectives’, with a chapter on the history of public relations in Spain.

During her stay Professor Rodriguez Salcedo, who is a member of the European Public Relations History Network, attended the 5th International History of Public Relations Conference at BU on July 2-3, at which she delivered a paper on the formation of the first Spanish PR consultancy and chaired a conference session.

Professor Natalia Rodriguez Salcedo discusses the IPRA archive with its founder, Professor Tom Watson

 

IHPRC celebrates 5th birthday

Uncategorized

The International History of Public Relations Conference (IHPRC) celebrated its fifth birthday on the first day of the 2014 conference on Wednesday, July 2.

The conference chair, Prof Tom Watson, was joined in cutting the celebration cake by Prof Don Wright (BostonUniversity), Associate Professor Meg Lamme (UniversityofAlabama) and Associate Professor Natalia Rodriguez Salcedo (UniversityofNavarra), who were members of an advisory panel consulted on the establishment of the conference in 2009.

 The conference, which was opened by the Dean of The Media School, Stephen Jukes, has been attended by delegates from more than 12 countries. Some 33 papers and a Keynote Panel have been presented.

More than 150 papers have been offered by delegates from 30 countries in the past five years. The conference has established the field of PR history and spurred a big growth in journal and book publishing, with two more books launched at the 2014 conference.

 Planning is already beginning for the 2015 conference to be held on July 7-8.

(L-R) Prof Don Wright, Prof Tom Watson, Assoc Prof Meg Lamme & Assoc Prof Natalia Rodriguez Salcedo

 

“Six-hit” for PR History

Publishing, Research news, Uncategorized

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.

Euro PR history network backed by Fusion

Awarded & submitted bids, BU research, EU, Featured academics, Fusion, Uncategorized

IHPRC at EBC - Scene for first EPRHN meeting

A proposal to develop an innovative Europe-wide network of researchers in the history of public relations field has been supported by the Fusion Investment Fund (FIF).

The European Public Relations History Network (EPRHN) was formed in mid-2012 by Prof Tom Watson and backed by EUPRERA (European Public Relations Education & Research Association) as a priority project for the next three years. It was set up to identify archives and resources, undertake collaborative research, and prepare bids to European research bodies and PR industry organisations.

The field of public relations history has been developed at BU over the past four years, mainly through the establishment of the International History of Public Relations Conference (IHPRC).

Prof Watson said: “there has been increasing interest in the conference and PR historical research in Europe over the past 3-4 years but it has largely focused on national histories, personalities or phenomena. Collaborative research, across national boundaries, has yet to emerge. There is little shared knowledge of archival resources, where they exist or can be created.”

So far, 35 academics and practitioners from 12 countries have shown their interest in EPRHN. Its first publication, a catalogue of archives and resources in seven countries has just been published.  A EPRHN planning meeting will be held at BU after IHPRC in June.

Within The Media School, the network will also help develop European aspects of the Centre for Media History (CMH). CMH is already developing relationships with universities in Sweden and northern Germany. CMH and EPRHN will, it is hoped, foster the recruitment of PGR students interested in media and communication historical research.

The Fusion funding will allow EPRHN to hold a planning event at BU after IHPRC in late June and for Prof Watson and Dr Tasos Theofilou, who is working with him on both PR history projects, to attend EUPRERA’s annual conference in Barcelona in October. At EUPRERA, they will hold the network’s first formal meeting and workshop. [Photos by Minna-Liisa Nurmilaasko, PROCOM Finland].

IHPRC 2012