Tagged / PR history

Third book in PR history series published by Palgrave

Research news, Uncategorized

The third book in Professor Tom Watson’s edited world history of public relations series, Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices, has arrived.

Ten chapters from Turkey to South Africa and the Arab Gulf to Nigeria are covered by 14 authors.

The next book in the series, Latin American and Caribbean Perspectives, is due for online publishing by Palgrave Macmillan in its Pivot series next week. The hard copy will follow in 3-4 weeks’ time.

And the manuscript on Western European Perspectives will be submitted next week, too.

Busy times for PR history scholarship and publishing!

PR historians meet in Brussels

Fusion, Uncategorized

Plans for future joint research were discussed at a meeting of the European Public Relations History Network (EPRHN) in Brussels on September 12.

The network, which was established with Fusion Fund assistance in 2013, met during the annual EUPRERA Congress and was attended by 15 PR historians from Belgium, France, Germany, Netherlands, Spain, Turkey and England.

In addition to developing joint bids to national and European funding sources, EPRHN members have been contributing to a PR history book series which is being edited by Professor Tom Watson of the Media School.

Other plans are research into WW1 propaganda and information campaigns, comparative studies, collaboration with researchers in political communication and nation branding fields, and the role of PR during 20th century European dictatorships.

“EPRHN works as a virtual organisation and is gathering momentum. The key to it becoming a sustained network is both funding and outcomes,” said Professor Watson. “At present, there are outcomes in the form of accessible online resources and publications. So more effort is going into research bids when opportunities arise.”

Grand Place de Bruxelles

Visiting Spanish historian researches PR archives

EU, Uncategorized

Since June 30, Professor Natalia Rodriguez Salcedo of the University of Navarra in Pamplona, Spain has been a visiting scholar at BU, based in the Corporate & Marketing Communications academic group in The Media School.

During a four-week period, she has undertaken detailed research in the archive of the International Public Relations Association (IPRA), which was the first major PR association established in Europe in 1955. The IPRA archive was developed by Professor Tom Watson in 2011.

It is an important source of information about PR’s evolution in the immediate post-World War 2 world and the field’s international expansion in the second half of the 20th century.

“Archives like that of IPRA are always difficult to find and provide essential material for PR historians,” said Professor Rodriguez Salcedo. She has also undertaken research at BU’s Library, including its special collection of historic PR books. As a result of her research, she and Professor Watson are exploring future research collaboration on the development of the PR sector in Europe, especially philosophical and practices approaches that evolved separately from the US.

Professor Rodriguez Salcedo also observed Professor Watson’s editorial and reviewing roles in developing a six-book series, ‘National Perspectives on the Development of Public Relations’ which is being published by Palgrave-Macmillan. She will be a contributor to the fifth book of the series, ‘Western Europe Perspectives’, with a chapter on the history of public relations in Spain.

During her stay Professor Rodriguez Salcedo, who is a member of the European Public Relations History Network, attended the 5th International History of Public Relations Conference at BU on July 2-3, at which she delivered a paper on the formation of the first Spanish PR consultancy and chaired a conference session.

Professor Natalia Rodriguez Salcedo discusses the IPRA archive with its founder, Professor Tom Watson

 

“Six-hit” for PR History

Publishing, Research news, Uncategorized

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.