Tagged / World Cup 2018

World Cup online betting is the highest it’s ever been

BU research, the conversation

File 20180626 112598 8wcp1b.jpg?ixlib=rb 1.1

The 2018 World Cup inspires new gamblers. Shutterstock

By Dr Raian Ali, Bournemouth University; Dr Emily Arden-Close, Bournemouth University; Dr John McAlaney, Bournemouth University, and Keith Phalp, Bournemouth University.

Sports betting is worth up to £625 billion per year, with 70% of that trade reckoned to come from football. During big sporting competitions, such as the World Cup, even more money is spent gambling than usual. Over the 2018 World Cup, bookmakers are estimated to make a profit of US$36.4 billion (£41.3 billion). And in the UK, the amount of money spent on gambling during the World Cup is expected to more than double from £1 billion in 2014 to £2.5 billion this year.

Sports gambling is being driven by the unlimited availability of online betting and the fact that no physical money is exchanged, making financial transactions seem less real. The vast amount of data that online gambling sites collect also enables them to personalise offers to individual gamblers. Instead, this data should be used to help people gamble responsibly by warning users in real-time that they are exhibiting problematic gambling behaviours.

For many people, gambling isn’t just a fun novelty every four years. About 430,000 citizens in the UK can be identified as problem gamblers. These individuals have lost hundreds of thousands of pounds online, which has impacted not only the gamblers but also their families.

High profile but infrequent betting events such as the Word Cup exacerbate the issues that problem gamblers face. Seeing others engage in betting, coupled with the advertisements from betting firms, leads problem gamblers to attempt to convince themselves that they do not have a problem. Environmental cues can also trigger the urge to gamble in those who have a gambling problem. So, the intensive advertising used by betting firms during the World Cup, along with media coverage of the World Cup in general, may further push problem gamblers towards making harmful decisions.

Watching your habit

Online gambling sites have an infinite memory for bets – when made, for how much, regarding what, and so on. This data is a rich source that websites use for tailoring offers and marketing material to fit a gambler’s potential interests. But this personalisation exploits cognitive biases in gamblers and encourages them to increase risk-taking and by extension, gambling.

There is only a fine line between the legitimate marketing and personalisation of content and offers on the one hand and exploitation and manipulation on the other. For example, the tracking of a gambler’s betting pattern means the gambler can be targeted with offers following heavy losses, encouraging them to chase losses even further.

But this same data could also be used to support reductions in problem gambling, either led by gamblers themselves or with the support of a counsellor or software. Such transparency could enhance the image of the gambling industry and make responsible gambling a shared responsibility between gamblers and bookmakers.

A chance for change

In our EROGamb project, funded by GambleAware and Bournemouth University, we advocate a policy change where gambling sites provide gambling behavioural data to gamblers and their surrogates in real-time.

This data would provide an unprecedented opportunity to tackle problem gambling. For example, the data could lead to the app informing gamblers that they are exhibiting problematic gambling patterns. The real-time collection of information such as “the gambler has reached the monthly spending limit” could trigger a message visualising their past betting behaviour and a reminder of a commitment already made.



Read more:
Fixed-odds betting terminal cap must be just the start of gambling regulation

In our studies, digital addicts, including online gambling addicts, have indicated that having access to such data would act as a wake-up call, raising awareness. Digital media users, in general, like to be in control of their usage through labels and awareness tools.

Similar facilities have started to exist in mainstream digital media. For example, on Google, it is now possible to download your data and on Facebook to download your profile data history of interaction, but not currently as real-time streaming of data as actions happen.

How to retrieve and use gambling-related data for being more in-control of gambling behaviour.
The EROGamb Project

Challenges

We understand the barriers to implementing this vision. Gambling operators may not have such data readily available and may even rely on third parties to offer certain games. Some also fear that gamblers might share the data with competitor gambling sites, giving away information about marketing practices. But the General Data Protection Regulation(GDPR) right to data portability holds that gamblers shall not be prevented from accessing and sharing their data.

Given the advantages, and also the increased demand for transparency, this would eventually become the recommended practice for demonstrating advanced corporate social responsibility and inspiring the trust of the public and clients in the gambling industry. We are preparing a charter for the gambling industry towards a commitment for that.

The rise of online gambling, combined with the record amount of money being spent on gambling at this year’s World Cup makes this the perfect time to discuss what we can do to prevent and combat gambling addiction. Simply by using data to help people be better aware of their gambling habits, rather than hooking them back into their next bet, gambling sites could make a massive difference.

More evidence-based articles related to the World Cup:

This article was originally published on The Conversation. Read the original article.

Why this football tournament should be called the men’s World Cup

BU research, Research communication, the conversation

By Dr Jayne Caudwell, Bournemouth University

The globalisation of football means it can now be found in most parts of the world. It is celebrated as the national sport in many countries. But, we forget that “football” actually means “men’s football”. It’s the same with other popular sports – our habit is to refer to basketball and women’s basketball, cricket and women’s cricket, ice hockey and women’s ice hockey. This naming places men’s football as the dominant universal and natural norm, while women’s football becomes the “other” version.

If we want a level football playing field, then “football” should be redefined by changing our reference to tournaments, championships and leagues to “men’s football” if that is what is being played. It’s time we started referring to the men’s football World Cup, just as we refer to the women’s football World Cup.

Women and girls have long been treated as second-class citizens in the many worlds of football, including playing, officiating, governing and spectating. And indeed, in the build up to the 2018 men’s World Cup, there was much discussion about racism and homophobia – but practically none about football, gender, sexism and misogyny.

The histories of the development of football in most countries around the world show that women and girls have been denied access to pitches, equipment, coaches, training, stadiums and financial support. These material opportunities are important because they enable and validate participation – and full football citizenship.

Finland takes on Austria in a qualifier for the 2019 Women’s World Cup. EPA

Media sport pages cover men’s sport. During the football season, the coverage is dominated by stories of men’s football. Women footballers seem to not exist. The sport press obliterates them.

But women and girls are playing, officiating, spectating and commentating on the game in ever increasing numbers around the world. The England women’s team outperforms the men’s team on the European and world stage. They are currently ranked ten places higher, in second position. And yet, the gender pay gap in football is atrocious.

Ignoring sexism

While Russia, as host of the men’s football World Cup 2018, has been criticised for its poor record in dealing with homophobic and racist abuse, nothing has been said about gender-based abuse or discrimination.

Instead, ahead of the men’s World Cup, Russian MPs have been arguing over whether Russian women should or should not have sex with visiting (presumably male) football fans. The UK Foreign Office released advice on race and LGBT concerns, but there’s nothing on how sexist chanting can make men’s football a hostile environment for women. You only need to look at the sexism experienced by doctor Eva Carneiro and assistant referee Helen Byrne in the men’s premier league to see how this plays out.

What’s more, many of the concerns about homophobia and racism at the men’s World Cup stem from wider cultural issues in Russia. The same problems are evident with sexism and misogyny, yet they are curiously absent from the discussion when it comes to football. Cultural problems that affect men extend into the sporting arena, but not those that affect women.

In 2017, the Russian parliament passed legislation loosening laws on domestic violence. Russian women who support the #MeToo movement have come up against draconian assembly laws that say only one person is permitted to make a public protest.

There are no campaigns in international men’s football that aim to stop sexism, or call for anti-sexism and an end to gender-based violence.

Meanwhile, the women and girls who have fought hard to play football often encounter negative responses from the general public and from the media. Sport sociologists have found that sportswomen are trivialised, sexualised and experience symbolic annihilation – they simply don’t exist in images of the sport. A recent poster depicting Iranian fans is a prime example. Not a single female face features.

Women’s and girls’ sporting achievements are reduced as a result of ridicule. Their bodies are considered sexual objects rather than for playing sport. Former FIFA president Sepp Blatter’s comment that women should play in tighter shorts to attract more fans to the game is a classic example of this. More recently, feminist author Laura Bates challenged FIFA for describing player Alex Morgan as “easy on the eye and good looks to match” as well as the FA for tweeting about “lionesses go back to being mothers, partners and daughters” after playing in the women’s World Cup.

It’s easy to imagine that this men’s World Cup in Russia will continue to disregard gender, sexism and misogyny. And yet, sport, specifically football, has potential to incite change, and reform.

Renaming to men’s football is an easy and simple step in the direction towards equality. We may as well start with the men’s World Cup 2018.

Jayne Caudwell, Associate Professor Leisure Cultures, Bournemouth University

This article was originally published on The Conversation. Read the original article.