BU Research Blog

Join Professor Dimitrios Buhalis on Monday 7 November, as part of the World Travel Market 7-9 November, in London.This discussion will take place in our Inspire Theatre, in Fusion, between 10:30am-12:15.

The event will host a series of speakers including: Kevin May, Tnooz.com; Mario Hardy Pacific, Asia Tourism Association, Thailand; Nathaniel Green, DUETTO Research, USA; Richard Hatter Hotel Icon, Hong Kong; Andy Owen-Jones, BD4Travel, Germany; and Matthew Gardiner, UnderTheDoormat, UK.

This session will  discuss how disrupting innovations generate significant market structure changes, modifying the operating practices, industry structure and dominant logic. This structural change is affecting the organisational networks and the services tourism players are supposed to use to perform well in markets. Both opportunities and challenges emerge for the whole tourism and hospitality industry. Relationships between players change as their respective roles change; this is driven by e-commerce / e-business and disruptive innovation. For instance hotels, thanks to e-business technological platforms, can now use algorithms to set yield and revenue management strategies, monitor competition in real time and allow consumers to use mobile devices to access several services. In the tourism industry, many innovations have been initiated from companies in the information technology sector. Generally, Information technology is revolutionizing products, services and markets.

For more information please click here.

The session is free however, to attend you must join the World Travel market, please click here.