The aim of this project is to undertake a biodiversity segmentation scoping study, to help understand the attitudes, values, motivations and behaviours of key groups and how to engage them more effectively. The objectives of the project are: to undertake a review of existing segmentations, data sources and relevant literature, to inform understanding of target audiences and behaviours and possible approaches to increase engagement with biodiversity issues; to undertake in-depth qualitative research with key groups, including key stakeholders and public groups; to assess options and make recommendations for development of a full-scale biodiversity segmentation, including consideration of target audiences and behaviours; to make other recommendations in addition to or apart from segmentation to help identify and understand target audiences and behaviours and develop effective interventions and approaches; to be flexible in response to evidence needs identified by the people engagement group and inform its work, as well as future biodiversity people engagement policy; to work closely with the two PEG task and finish groups on priority audiences and priority behaviours; to provide high quality outputs in a range of formats. It is expected that the cost of the project will be within the range of £70,000 to £100,000.
View the full details of this call here.
The RKE Operations team can help you with your application.