Market Research Group Update and Overview

Awarded & submitted bids, BU research

Current news:  we have just moved our data entry facility to Talbot Campus reuniting the group on one site (DG10, ground floor) we have also updated our scanning equipment and software to make data processing faster and more accurate. Some good teamwork with IT services and Estates made the move possible, while handling a record amount of data for this time of year.

 Our ongoing projects include:

  • Dorset County Council panel surveys, providing data for the ‘Big Society’ and various staff surveys
  • RDO European Time Share research.
  • Data processing for two Bangor University, healthcare research projects with Health and Social Care.
  • Data processing for Kings College London, healthcare research with Health and Social Care.
  • Renaissance South East – Research into museum and gallery visits by primary and secondary school children in the SE region.
  • Data processing and analysis for North Staffordshire NHS, Maternity Patient Surveys a joint project with Health and Social Care.
  • The National Trust Countryside visitor research – a survey of 60 countryside areas managed by the organisation.
  • The National Trust visitor research – a survey of 180 properties in the United Kingdom, providing monthly market intelligence and feedback to properties and analysis to guide strategic decision making at a national level. The research includes and investigation of specific topics including, community engagement and drivers of visitor enjoyment.
  • Countryside and leisure research, sponsored by the National Trust to investigate drivers of countryside visit behaviour and motivation.
  • Hindhead Common, Surrey, impact of road new road route and tunnel.
  • Wareham St Martin Community research project this will provide analysis feedback for the development of community projects.
  • Research support for the Digital Hub HEIF 4 research managed by Philip Alford.
  • Research support for the GIS HEIF4 research programme managed Mark Dover, Applied Sciences
  • Research support for the Boscombe Surf Reef Project managed by ICTHR and Applied Sciences

The value of projects in the ‘order book’ at present is around £400,000 but of course this value is much enhanced by the value of case studies and research material to support the curriculum.

We also have a number of bids in progress including  Bournemouth Arts Festival, the Pembrokeshire Tourism Survey and research for the Northern Constabulary.

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