This project was funded by DEFRA and harnessed the support of several organisations involved with the management of natural and environmental resources in the UK. MRG was commissioned by the National Trust for their contribution to the Green Living project, this involved a two year research programme with a £68,000 budget. The purpose of the research was to support an initiative to encourage people to eat more sustainably using locally produced food, in season and to grow their own food. The results of the survey showed a change in people’s behaviour which demonstrated a greater regard for environmentally friendly activities following a programme of information dissemination, events and education. The results have encouraged a change of policy towards Green Living initiatives which will be incorporated in future strategy.
The Green Living project is the latest example of work undertaken by MRG in the countryside, a programme of research extending back to 1995.