In response to the significant growth in the number of publications emerging in the field and an increase in interest from policymakers and practitioners in academic research on the theme of tourist destinations, Professor Alan Fyall (School of Tourism, Bournemouth University), Dr Brian Garrod (Aberystwyth University, UK) and Dr Youcheng Wang (University of Central Florida, USA) have recently launched Elsevier’s new Journal of Destination Marketing & Management (JDMM). The ambitions of the journal are such that it aims to be the leading international journal for the study of tourist destinations by providing a critical understanding of all aspects of their marketing and management, as situated in their particular policy, planning, economic, geographical and historical contexts.
The objective of JDMM is to publish up-to-date, high-quality and original research papers alongside relevant and insightful reviews. As such, the journal aspires to be vibrant, engaging and accessible, and at the same time integrative and challenging. The journal will be of particular interest to those involved in the interdisciplinary approach of marketing and management, economic development and planning, geography, sociology, psychology, anthropology, retailing, policy making and public administration of tourist destinations.
Professor Fyall said: “This new journal provides a really exciting opportunity to consider the truly interdisciplinary nature of tourism destination research. JDMM is the first new journal from Elsevier in the area of tourism studies for more than 30 years which is testament to the increasing interest in the study of tourist destinations and the excellent quality and experience of the journal’s international editorial board”.
As if to confirm this prediction submissions for the first edition look like they will be both an interesting read and of the very highest quality while the journals first special issue on destination experiences (to be published in Spring 2013) has attracted widespread interest from around the world.