BU Research Blog

Huiping Xian, Davide Secchi (both from Business School) and Yue Meng (Media School) have been awarded Fusion Investment Fund to consolidate an existing relationship with a Chinese university in order to establish a strategic partnership in the long term. The team will travel to Zhe Jiang Gong Shang University (ZJGS), Hangzhou, China, on 28th March, 2013 to engage in a series of intellectual and networking activities. During our 5-day visit, we plan to give 2 guest lectures and hold a research seminar with researchers in ZJGS to showcase research in BS and MS. Moreover, we will also disseminate findings of a recent research project – Business Ethics in Chinese Organisations – in a public workshop. Invitations will be sent to ZJGS’s current MBA students, alumni, local Chinese managers, entrepreneurs, academics and government officials via ZJGS’s network.
The project contributes to both research and education of the Fusion concept. The short-term output of this project includes 2 journal papers from the study (business ethics in China), 2 guest lectures, a research seminar and a public workshop in China. In a longer term, this project will potentially lead to future research collaboration, staff and student exchange, joint PhD supervision, and student recruitment with ZJGS and gradually develop a strategic partner for BU’s internationalisation. Zhejiang Province (where ZJGS is based) is one of the most developed districts and known for having a large number of students studying abroad every year. Located in Hangzhou, China, ZJGS is the 2nd highest ranked university in the province and mainly offers business, management, and economic programmes to UG and PG students.

For more information, please contact Dr Huiping Xian (hxian@bournemouth.ac.uk)