To Initiate a Research Platform for Electric Vehicle (EV) Business Ecosystem Research

Fusion

This project (sponsored by SMN Strand Santander Scholarships), is conducted by Dr.Ke Rong (Business School) and Dr.Nigel Williams(Tourism School) to initiate an university-industry research platform between UK-China for the emerging electric vehicle business ecosystem and business model research. This project would help BU secure an active position in the electric vehicle industry research. The research platform will integrate scholars of Santander Universities including two Chinese top universities (Tsinghua and CEIBS) and two UK top universities (Cambridge, Bath) as well as two committed EV companies. Based on this platform, the industrial fieldwork and one public seminar on EV industry development will be organized in China by engaging top scholars and practitioners which will expand BU’s reputation in China and UK. One journal paper of EV ecosystem would be developed based on our research.

For more information, please contact Dr Ke Rong (krong@bournemouth.ac.uk).

 

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