CIM Dorset Event – Brand Purpose – Richard Calvert from Bright Blue Day

Join us on Tuesday 12 November 2013 for the latest in our series of events held by the CIM Dorset branch.

Richard Calvert from Bright Blue Day is joining us to tell us about Brand Purpose.  As marketers we’re finding new ways to integrate Social, Local and Mobile communications into our customers day-to-day lives – invariably introducing complexity and unnecessary hassle into our lives.

There has been an explosion in the tools, techniques, strategies and tactics available to the SO LO MO marketer – each promising to deliver just the right message at the right time in the right place to the right person.  How do we apply SO LO MO thinking to deliver real value to customers, prospects and to our businesses?

How do we deliver real brand purpose and cut through everything that we can do in order to deliver just what we should?

Arrival from 6pm for a 6:30pm start.  Networking from 6pm until the event start. To book please visit