Upcoming CfE Event: The Business of Rugby World Cup 2015

Thursday 23 April 2015
5:30pm arrival for a 6pm start
Executive Business Centre, 89 Holdenhurst Road, Bournemouth, BH8 8EB

We are delighted to be welcoming Rob Wingrove from RTH2015 who manage and operate the Official Hospitality programme for Rugby World Cup 2015 to the BU Centre for Entrepreneurship.

Rob will be joining us to talk about the Official Hospitality programme Rugby World Cup 2015.

Rugby World Cup 2015 is estimated to inject nearly £1bn into the British economy in 2015. With over 2.3m tickets up for sale, a global TV audience of 4bn and a record sponsor programme how do you create one of the biggest corporate hospitality programmes in history in a saturated market. This presentation looks into three years of planning and development to deliver one of the largest commercial hospitality programmes for any global sporting event, and the marketing strategy and tactics implemented to achieve a forecast of over £110m in sales.

This is a free event for businesses, BU students, BU staff and BU Alumni. Refreshments will be provided, to find out more or to book your place please use the link below: