BU Research Blog

Sage Publications disseminates important research across the social science disciplines around the world. For the second time, Sage’s on line presence, Social Science Space, features an article by Bournemouth University’s Kip Jones.

“(The Grand Theory of) Neo Emotivism” is Jones’ take on the current state of mind of many researchers globally wishing to connect to their research “subjects” as well as to their own emotions. The article first appeared on Jones’ blog, KIPWORLD, where it has been viewed nearly 900 times in less than a month. The article went live today as the lead article on Social Science Space.

“’Neo-emotivism’ is a concept Kip Jones describes as intentionally using emotional responses for academic ends in large part by drawing from non-traditional sources like art and literature for inspiration and even vocabulary”. Fashioned in a tongue-in-cheek way after 19th and 20th Century art manifestos, the article makes it’s case by highlighting examples from a range of resources, including singer Jeff Buckley, composer Max Richter, artist Kazimir Malevich and architect Zada Hadid.

Thoughts for the article initially emerged from Jones’ interactions with fellow BU academics at a recent ARTS in Research (AiR) two-day workshop at Bournemouth University. Jones was surprised and encouraged by faculty and students, not only from Health & Social Care, but also from Media, Design, Engineering and Computing and Tourism with a similar ache to connect emotionally with their subjects and to acknowledge the “first person” in their dialogues. His concept of the “Pre-REFaelites” materialised from that encounter.

The ARTS in Research (AiR) cross-Schools collaborative will hold an additional two days of workshops at the Lighthouse in Poole led by artist-in-residence, Hazel Evans, on 20th and 21st November. Faculty and students from across schools and from outside of the University are encouraged to join us for the two days of creative engagement. More info