BU Research Blog

The BU Centre for Entrepreneurship was delighted to welcome Rob Wingrove from RTH2015, who manage and operate the Official Hospitality programme for Rugby World Cup 2015, to the Executive Business Centre on the 23rd April.

Rob delivered a fascinating presentation which looked into three years of planning and development to deliver one of the largest commercial hospitality programmes for any global sporting event, and the marketing strategy and tactics implemented to achieve a forecast of over £110m in sales.

The audience were also delighted to have the opportunity to get up close to the Webb Ellis Cup, rugby’s most coveted prize, which had just returned from a journey around 15 countries as part of an international celebration of rugby.

Rugby World Cup 2015 is estimated to inject nearly £1bn into the British economy in 2015. With over 2.3m tickets up for sale, a global TV audience of 4bn and a record sponsor programme, Rob provided an interesting and detailed insight into how they have created one of the biggest corporate hospitality programmes in history in a saturated market.

Mark Painter, Centre for Entrepreneurship Manager, said, ‘we were absolutely delighted when Rob confirmed he would be able to find time in his busy schedule to visit us here at the Executive Business Centre. It was fascinating finding out more about the vital role hospitality will play in the success of RWC2015 and it was of course wonderful that Rob was able to bring along the Webb Ellis Cup’.

Mark added, ‘the feedback from the attendees was extremely positive and it is clear everyone really enjoyed the event.’

Rugby World Cup, the third largest global sporting event behind the Olympics and Football World Cup, takes place in England and Cardiff between 18 September and 31 October. The tournament will be hosted in 13 venues in 11 cities across the country.

The BU Centre for Entrepreneurship runs regular seminars and forthcoming events can be found at www.bucfe.com