Events have been a rapidly developing field of study in recent years, and a growing body of knowledge is consolidating around Event Management. This is a field where BU is a leading university both in terms of education and research.
Although many economic impact studies have been conducted on events, many other related areas of knowledge lack in-depth understanding. Both from the professional field and from academia, there is a clear need to better understand the experiential and sociological dimensions of events. This will allow for improved practices in the field, increasing competitiveness on the long-term. Although experiential aspects of events are embedded in recent curricula, such as in the Events Management course at BU, the need to provide (future) professionals with update know-how is a pressing matter.
For more information about this project, please contact Lénia Marques (firstname.lastname@example.org).