Margaret Hogg, Fulgoni Professor of Consumer Behaviour and Marketing at Lancaster University, will be visiting the University on Wednesday, 10th February, to give a research seminar. This will be held at 3pm in the Lawrence Lecture Theatre on the Talbot Campus. Refreshments will be available after the seminar.
Professor Hogg is on the editorial board of the Journal of Business Research, the Journal of Marketing Management and the Handbook of Marketing Theory and she is co-author of Consumer Research: A European Perspective (Solomon, Bamossy, Askegaard & Hogg, 2013). Margaret’s research has a broad inter-disciplinary base with a particular interest in family consumption and buying behaviour including consumer behaviour in single mothers, care leavers, and fatherhood. Margaret’s talk is entitled ‘Becoming Respectable: Low income young women, consumption and the pursuit of socially appropriate mothering’.