The editorial board of the Journal of Promotional Communications would like to announce that Volume 4 Number 1 is now available for download at: http://www.promotionalcommunications.org/index.php/pc/index.
Stephen Waddington, Partner and Chief Engagement Officer at Ketchum, writes the introductory commentary on the future of Public Relations. Seven papers follow, tackling pressing issues in promotional and political communication. The journal was launched in 2013 and is the first open-access, peer-review journal for the study of promotional cultures and communication to publish outstanding undergraduate and postgraduate work. This number includes seven outstanding papers penned by FMC-CMC students that had presented their research at CMC’s 6th Annual Promotional Communications Conference.
CMC students can choose to write a traditional dissertation of 10,000 words or write a research paper in the style of an 8,000-word journal article and deliver a 20-minute paper at the student conference.
Dr.Dan Jackson, Dr Richard Scullion, Dr Carrie Hodges, and Dr Janice Denegri-Knott received BU Fusion Funding to launch both the conference and the journal.