The Journal of Promotional Communication – Inaugural Issue and a Call to Action!

We are delighted to launch the first edition of the Journal of Promotional Communication, an open-access; peer-reviewed, online journal edited by Corporate and Marketing Communications (CMC) academic group in the Media School, which publishes original research produced by undergraduate and postgraduate students. We welcome you to read the six papers selected for publication in the inaugural issue after a rigorous review process, and share them with your students, academic colleagues and practitioner contacts.

 Manuscripts published in Volume 1, Issue 1 of the Journal of Promotional Communication broadly speak to the theme of ‘People and Promotional Communication’, including an exciting mix of methodological and conceptual approaches which bring to the fore the humanness and everydayness in the production and consumption of promotional communications.

Our aim with this journal is to provide a platform for students from BU and other universities to publish work that demonstrates a critical understanding of their subject, whilst being creative, imaginative and interesting to read for academic and practitioner audiences alike. We are looking for examples of work which has the potential to challenge existing ideas and practices and seeks to inspire new ways of understanding and practising promotional communications.

The Journal of Promotional Communications is published two times per year (April, October) and the call is now open for papers for the next issue – deadline Friday March 7th, 2014. Submissions should be made online via, where full ‘Author Instructions’ can also be found. If you have recently supervised work that you think should be considered for publication in the journal, why not encourage your students (UG, PG or PhD) to submit a manuscript for review? Diverse perspectives and approaches to the study of promotional communication are welcomed. Papers published in the Journal of Promotional Communication will draw on a variety of disciplinary areas covering, but not exclusive to, Marketing, Advertising and PR theory as well as Consumer Culture and Behaviour, Political Communications, Media Studies, Sociology, Cultural Studies and Management. From within BU, students submitting papers might come from a broad range of Academic Schools and subject areas; the Journal of Promotional Communication is not Media School exclusive!

We look forward to receiving submissions.

Dr Janice Denegri-Knott

Dr Carrie Hodges

Dr Dan Jackson

Dr Richard Scullion