New issue on Thought Leadership for PR published in FMC-CMC’s Journal of Promotional Communications

Fusion, Fusion Investment Fund, Student Engagement

FMC-CMC colleagues,  Natasha Tobin and Janice Denegri-Knott, and BA Public Relations student, Anna Lapacz , are pleased to announce the latest issue of the Journal of Promotional Communications:  Vol 5, No 1 (2017): Special Edition on Thought Leadership for PR:

http://www.promotionalcommunications.org/index.php/pc/index 

The articles in this issue have been prepared by recent graduates of Bournemouth University’s BA (Hons) Public Relations degree who are now working in public relations and marketing.  They were conceived as Thought Leadership articles for PR professionals during the L6 Professional PR Unit led by me, Heather Yaxley and Joyce Costello.

The 12 articles cover a lot of ground: from Virtual Reality in PR, to brand building and using Snapchat to reach younger voters during elections.  Several of the articles also investigate aspects of practice, such as clients’ expectations of corporate social responsibility to the emerging PR industry in Bulgaria, which given the country’s political and social legacy, has taken a different track from the Western model.

The editorial team hope that you’ll enjoy the latest edition of the Journal of Promotional Communications. 

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