The Influences on Consumer Behaviour cluster are pleased to a session on ‘Publishing case studies in high quality journals‘ with Professor Jillian Dawes Farquhar
Date: 19th July 2017
Time: 1pm to 5pm
Venue: Sandbanks Hotel, 15 Banks Road, Sandbanks, Poole, Dorset, BH13 7PS
Despite the benefits that case studies offer, many management researchers (and particularly those in marketing) still face an uphill battle when trying to get their papers published in top quality journals. This session aims to identify the reason why and offers insight into how to address case study rigour. Drawing on a study of selected high quality case studies, lessons are identified to help all case study researchers to improve their case study papers.
This session will be of interest to those undertaking (or considering undertaking) case study research as well as those using qualitative methods. The session will be interactive so please bring along papers/details of case study research that you are currently working on.
Note, places are limited to 30 delegates. If you are unable to make your own way to the venue, please let the organisers know and we will look to arrange transport.
To reserve your place please contact: Prof. Juliet Memery. Email: email@example.com