BU Research Blog

Here is a roundup of the latest projects submitted to the SPB:

SPB085: Website redevelopment for a national healthcare society

The current website has limited functionality, is unattractive and paid members get limited benefits for their money. Benefits for paid members such as access to a confidential discussion forum and free webinars are underused. Carry out a baseline assessment of the organisation and members’ needs in order to make recommendations for adjustments to the website. Propose and implement changes to the website based on this assessment.

SPB086: Internal communication strategy to increase the use of a national healthcare society’s website by its members

The organisation is looking to encourage members to more effectively utilise the online content provided with their membership. Benefits for paid members include access to a confidential discussion forum and free webinars. Create an internal marketing strategy to increase the usage of the website by their members. This project can be undertaken in conjunction with SPB087: Marketing plan for a national healthcare society.

SPB087: Marketing plan for a national healthcare society

The organisation is looking to increase the usage of their website by non-members. Create a marketing strategy to increase the usage of the website and raise awareness of the organisation. This project can be undertaken in conjunction with SPB086: Internal communication strategy for a national healthcare society.

SPB088: Online marketing plan for a local charity

Based in Poole, Dorset, Harbour Challenge Outdoor Adventure Centre is a registered charity offering affordable access to a wide range of land and water based outdoor adventure activities to people of all ages, abilities and backgrounds. As a charity, the organisation relies on income from the activities they provide. Identify social media marketing opportunities to enable the charity to reach a wider audience and maximise their internet presence. Provide a list of recommendations on how this can be achieved as well as relevant marketing materials.

SPB90: Marketing plan for a local charity

The Leonardo Trust is a registered charity set up to make life a little easier for those who care full-time for others. Presently, The Leonardo Trust benefits 250 carers in Dorset per year. Their aim is to double this reach through paid advertising and marketing. Develop a marketing strategy to expand the reach of The Leonardo Trust to increase community engagement.

SPB91: Explore funding opportunities for The Happiness Course

The Happiness Course is an 8 hour course based on positive psychology and delivered over 2 or 4 weeks (or a weekend). Explore ways The Happiness Course can raise fund or attract investors in order to be able to offer the course to those who need it for a low cost.

SPB92: Marketing plan for The Happiness Course

The Happiness Course is an 8 hour course based on positive psychology and delivered over 2 or 4 weeks (or a weekend). Compile a low-cost marketing plan to enable The Happiness Course to reach a wider audience in the local area. Include recommendations on how to implement the plan.

SPB93: Promotional videos for a digital print company 

RPM Digital Print was started in 1991 and has grown into a fully integrated print and multi-channel marketing communications service provider. Create two short videos (2 minutes each) to showcase the work of the company. The first video will introduce the company, their location and printing products. The second video will be based around their marketing technology. These videos will be featured on the website and on social media.

Apply now:

Projects are available to all undergraduate and postgraduate students at BU and can be used for dissertations, assignments, unit, or group work. Send us an email to request a project brief and application form.