BU Research Blog

With the imminent arrival of General Data Protection Regulation and continued fallout from the Cambridge Analytica scandal, the misuse of people’s personal data and privacy has become a topic of strategic importance for governments, regulators and businesses alike.

Conor O’Kane, from the Advances in Media Management (AiMM) research group, has been researching the use of ‘privacy seals’ as a means to enable individuals to better control their personal data. His work continues to resonate with the popular press who have sought out his expert opinion in order to demystify the key issues surrounding data protection. His latest piece in the Daily Mirror argues that the use of a privacy seal would be an important step in rebuilding our public trust.