PCCC thought leadership underpins Government report on Digital Competition

Dr. Sevil Yesiloglu, from the Promotional Cultures & Communication Centre (PCCC), formed part of the Digital Competition Expert Panel established by Phillip Hammond, the Chancellor of the Exchequer.

As a contributor of the Panel, she examined the impact of the emergence of small number of big players in digital markets such as social media, e-commerce, search and online advertising and opportunities to enhance competition. This document makes valuable recommendations for changes to the UK’s competition framework.

Dr. Yesiloglu said “with the rise of digital economy, to understand the opportunities and challenges is crucial to strengthen the competition that can drive innovation and create great opportunities for start sups as well as big digital firms”. For more information please visit: https://www.gov.uk/government/collections/digital-competition-expert-panel