FOM academics from the department of Marketing, Strategy and Innovation presented their work at the International Conference for Marketing in the Insurance Industry (ICMI) held in Paris. This conference attracted an international audience of insurance specialists including academics, practitioners and industry consultants.
Dr Julie Robson presented two joint papers. The first examined the negative impact of brand spillover in the financial services sector on individual U.K. based insurance companies and was co-authored with Prof Jillian Farquhar from Solent University/University of Pretoria. The second paper detailed research conducted in France on how multi-channels can destroy (rather than create) customer value. This paper was co-authored with Prof Illaria Dalla Pozza from IPAG, Paris and Prof Jillian Farquhar.
FoM doctoral student, Ella Ejime also presented her research on psychological distance. Her results compared consumer perceptions in the UK and Nigeria. Ella is a matched funded PhD student funded by IPAG and BU.
This conference is now in its fifth year having been held at IPAG Paris, St Gallen Switzerland and BU England. More details about ICMI and the Association for Insurance Marketing can be found here.