Tagged / Financial services marketing

5th International Conference for Marketing in the Insurance Industry

FOM academics from the department of Marketing, Strategy and Innovation presented their work at the  International Conference for Marketing in the Insurance Industry (ICMI) held in Paris. This conference attracted an international audience of insurance specialists including academics, practitioners and industry consultants.

Dr Julie Robson presented two joint papers. The first examined the negative impact of brand spillover in the  financial services sector on individual U.K. based insurance companies and was co-authored with Prof Jillian Farquhar from Solent University/University of Pretoria. The second paper detailed research conducted in France on how multi-channels can destroy (rather than create) customer value. This paper was co-authored with  Prof Illaria Dalla Pozza from IPAG, Paris and Prof Jillian Farquhar.

FoM doctoral student, Ella Ejime also presented her research on psychological distance. Her results compared consumer perceptions in the UK and Nigeria. Ella is a matched funded PhD student  funded by IPAG and BU.

This conference is now in its fifth year having been held at IPAG Paris, St Gallen Switzerland and BU England.   More details about ICMI and the Association for Insurance Marketing can be found here.


Most read article (Early Career Researcher)

The first article published by FOM academic Samreen Ashraf has become the ‘Most Read’ article on Research Gate compared to those published by other authors in her department.

The paper focuses on consumer trust in Islamic banks. The authors differentiate between the definitions of trust and confidence in the paper. Specifically, it addressed the questions: to what extent are trust and confidence active influencers in the decision-making process, are they differentiated or are they one of the same? Also how does the Pakistani collective cultural context further complicate the application of these concepts? These questions were addressed by using qualitative methods.
This study provided further insight into consumer behaviour within financial services and specifically Islamic banking and has contributed to the theoretical understanding of the concepts of trust and confidence.

For those interested in reading the paper the full reference is: Ashraf, S., Robson, J. and Sekhon, Y., 2015. Consumer trust and confidence in the compliance of Islamic banks. Journal of Financial Services Marketing, 20(2), pp.133-144.

Alternatively, the paper can be accessed via Research Gate!