Faculty of Management Associate Professor Julie Robson has had a paper accepted for publication in Industrial Marketing Management (CABS 3*) entitled Triangulation in Industrial Qualitative Case Study Research: Widening the Scope. The authors are Jillian Farquhar (University of Pretoria and Solent University), Nicolette Michels (Oxford Brookes) and Julie Robson (Bournemouth University).
This paper provides an inventory of triangulation categories for case study research and a theoretical reframing of triangulation consisting of three modes – convergence, complementarity and divergence.
Although set in an industrial marketing management context, the paper is a useful read for anyone undertaking case study research.
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