Dr Julie Robson (Faculty of Management) has published a new article in The Conversation questioning whether banks can ever repair the trust that has been damaged following the PPI (payment protection insurance) scandal.
The article draws on two bodies of research. The first is a BU QR funded project on trust repair; and the second, research with co-author Prof Jillian Farquhar (Solent University) on brand spillover.
With the PPI deadline for claims fast approaching on the 29th August 2019, the article acknowledges that banks can soon draw a line under the scandal from a financial perspective but may not be able to restore consumer trust.
A full copy of the article can be found here.
Following three successful conferences in Paris, France (2015, 2016) and St. Gallen, Switzerland (2017), we are pleased to announce that the 4th International Conference for Marketing in the Insurance industry (ICMI) will be held at the Executive Business Centre, Bournemouth University on the 13th and 14th September 2018.
ICMI is the annual conference of the Association for Insurance Marketing (AIM) which serves as the primary platform to promote research in the field of insurance marketing. Though many academics have investigated marketing related topics in the financial sector, the insurance industry has largely been ignored. In addition, academic accounts of the insurance industry have generally focused on risk, investment and actuarial issues rather than marketing and consequently research that considers the idiosyncrasies of marketing in the insurance industry is urgently needed.
ICMI papers will cover a diverse range of insurance marketing topics including the challenges of multi-channel distribution; claims management and fraud; supply chains and ecosystems; and trust and big data. The programme includes papers from FoM and FMC doctoral students and also past and current students on the MSc Professional Development (Loss Adjusting) course.
Further information about the conference can be found here or contact the chair, Associate Professor, Julie Robson.
The Business School’s Dr. Julie Robson’s chapter entitled “A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools” published in “Advances in Educational Administration” has been chosen as an Outstanding Author Contribution Award Winner at the Literati Network Awards for Excellence 2013. The chapter was co-authored by Sophie Yang from Coventry University.
These awards are given annually for each of the academic journals published by Emerald Group Publishing, and the winners are chosen by each journal’s Editorial Team. Dr. Julie Robson’s paper has been selected as it was one of the most impressive pieces of work the editor has seen throughout 2012.
The 2013 winners will shortly be added to www.emeraldinsight.com/literati and the paper made freely available.
Dr. Robson is Head of the Department of Strategy and Marketing at BU’s Business School.
Congratulations to Julie for writing for an Emerald book series and on her award success.