BU Research Blog

Bournemouth Academic Dr Dayle Childs , from the Faculty of Media & Communication, has received the runner-up prize for the 2020 Sales SIG Doctoral Dissertation Award, with his dissertation titled ‘A Within-Person Analysis of Sales Self-Efficacy: Antecedents and Consequences of Self-Efficacy Change’, completed whilst at Loughborough University.

Additionally, the project was also presented at the 2020 American Marketing Association Winter Conference in San Diego and won the award for ‘Best paper in track – Sales Management and Personal Selling). The project is now part of a long-term international collaboration with colleagues at Loughborough University, Warwick Business School, and Florida State University.

It is hoped that the early promise this project has shown will result in multiple publications in high-ranking marketing journals – I guess the hard work continues