Dr Joanne Mayoh and Dr Ian Jones have had a new article “Young People’s Experiences of Engaging With Fitspiration on Instagram: Gendered Perspective” published in the Journal of Medical Internet Research (JMIR; Impact Factor 5.43) https://www.jmir.org/2021/10/e17811/. Their study used a cross-sectional web-based survey (N=1213) to explore how young men and women engage in fitspiration content on Instagram, and found significant gendered differences in consumption behaviour. Their findings suggested that female fitspiration consumers engage with content that reinforces the feminine thin but shapely ideal, whereas male users seek out content that reinforces the masculine muscular ideal. Furthermore, male users are more likely to engage actively with content (eg, posting fitspiration content), while female users are more likely to engage passively (eg, scrolling through accounts, posts, or images). Here is an infographic to demonstrate their key findings.
BU staff can login below:
Don’t miss a post!
Subscribe for the BU Research Digest, delivered freshly every day.
Recent posts
BU research Funding opportunities EU
- 2nd HSS PGR Conference – submission deadline 19th AprilApril 18, 2024
- BU ECRN Funding call NOW OPEN – Deadline 26th AprilApril 18, 2024
- ECRN – The Conversation Media TrainingApril 18, 2024
- New Intention to Bid (ItB) FormApril 18, 2024
- ESRC Festival of Social Science 2024 Open Call – Deadline for Applications Thursday 16 MayApril 17, 2024
- We can help promote your public engagement event or activityApril 17, 2024
- BU ECRN Funding call NOW OPEN – Deadline 26th AprilApril 18, 2024
- BU ECRN Funding call NOW OPENMarch 27, 2024
- Q&A event: applying for the ESRC Festival of Social ScienceMarch 20, 2024
- New seed fund for public engagement with research: apply nowMarch 14, 2024
- Open Call for HEIF Knowledge Exchange Project Applications 2024February 23, 2024
- Leverhulme Research Centres – Internal Expressions of Interest February 2024February 20, 2024
- International midwifery collaboration on early labourMarch 26, 2024
- HE policy update 22nd January 2024January 22, 2024
- HE policy update: outlook for 2024January 8, 2024
- Horizon Europe News – December 2023December 22, 2023
- Reminder – MSCA Staff Exchanges 2023 Call Info SessionDecember 7, 2023
- Horizon Europe News – November 2023November 24, 2023
Search by Category
Search by popular post topics
AHRC
Brexit
BRIAN
BU research
clinical research
CMMPH
collaboration
collaborative research
conference
congratulations
Dr. Pramod Regmi
Edwin-blog-post
ESRC
EU
event
Events
funding
funding opportunities
Fusion
Fusion Investment Fund
Health
horizon 2020
HSC
impact
innovation
knowledge exchange
media
midwifery
Nepal
nhs
NIHR
open access
Prof. Edwin van Teijlingen
publication
public engagement
publishing
ref
research
Research Councils
research professional
RKE development framework
RKEDF
social sciences
training
widening participation
Research Information Network
- Physical Sciences Case studies: information use and discovery
- Information handling in collaborative research: an exploration of five case studies
- Information literacy monitoring and evaluation
- Data centres: their use, value and impact
- Heading for the open road: costs and benefits of transitions in scholarly communications