BU Research Blog

KTP Development Session with KTA, Stephen Woodhouse

Wednesday 20^th November, 1.00pm to 2.00pm, BG315 (Bournemouth Gateway Building)

Telling a compelling story: Developing a coherent and convincing KTP application

https://www.eventbrite.co.uk/e/ktp-development-sessions-tickets-1040509119787

Developing a Coherent and Compelling Project Narrative

KTP application is not just a series of checkboxes; it’s a story. When crafting your narrative, consider the following key elements:

**The Problem Statement**: Clearly articulate the problem the business partner is facing. Avoid jargon or overly technical language; instead, focus on describing the issue in terms of its impact on the company’s operations, market position, or growth potential. Describe why the problem matters and how its resolution will create value.

**The Academic Solution**: This section should highlight your research expertise and how it aligns with the project’s needs. Provide examples of relevant past work, studies, or methodologies that showcase your department’s strengths. Be specific about how your knowledge will be applied to the problem. Remember, specificity and clarity here reinforce credibility and the potential for impactful results.

**Innovative Methodologies**: Describe the approach you’ll take to solve the problem. A strong application demonstrates not only that the academic team has the expertise but also that they have a clear, actionable plan. This might involve specifying experimental techniques, data collection strategies, or proprietary methods developed in your lab. Explain how these approaches differ from, or improve upon, traditional solutions.

Telling a compelling story is part of our series of developmental sessions for academics and businesses wishing to further their understanding of KTPs will be taking place monthly Moving between Talbot and Lansdowne Campus.

Sometimes organisations can see an opportunity for growth, something that will supercharge their business, but they don’t quite know where or how to start. That’s when a Knowledge Transfer Partnership could help.

Imagine having a specialist graduate, post-graduate or PhD student working closely with an expert academic, focused solely on bringing your idea to life. And having the UK Government fund a large proportion of that work. Often heralded as the World’s best kept secret, Knowledge Transfer Partnerships (KTPs) turn 50 this year. That makes them the UK government’s longest running and most successful innovation funding programme, investing £50m each year in R&D projects across a full range of sectors and business sizes. And companies that participate in a KTP programme are shown to grow at an exponential rate.

As part of ongoing work to grow our KTP numbers and to coincide with their milestone birthday, we are hosting a series of developmental sessions for staff (and businesses) to debunk myths, provide insights, and forge connections. These will take place once a month between October 2024 and May 2025 on Wednesday afternoons.

With 1 – 1 bookable sessions afterwards with faculty Business Engagement and Knowledge Exchange Managers and KTA, Stephen Woodhouse:

Rachel Clarke (BUBS): rclarke@bournemouth.ac.uk

Finn Morgan (SciTech): fmorgan@bournemouth.ac.uk

Matt Desmier (FMC): mdesmier@bournemouth.ac.uk

Mary-Ann Robertson (HSS): mrobertson@bournemouth.ac.uk