BU Research Blog

This project involves students and staff co-creating research reports that will be sold to industry.  Students will undertake research as part of their Academic and Professional Research unit assessment and upon completion the most insightful and commercially viable student work will be repurposed with a member of academic staff to ensure it is market-ready.  In repurposing their work students will conduct paid work, via the Creative Enterprise Bureau’s existing model.  Workshops will be hosted by the academic staff involved in each of the reports in order to facilitate the application of market insights more specifically to the clients’ own businesses.

This project fuses education, research and enterprise.  It implements a new model of entrepreneurial education, fully integrates the Creative Enterprise Bureau into teaching and, will develop the enterprise activity of the Corporate and Marketing Communications department.

The project will be self-sustaining, as revenue generated from report sales will fund the following year’s projects.

We also plan to conduct research to evaluate the implementation and success of the project from student, industry and academic staff perspectives, leading to the publication of articles in HE journals regarding the topical issue of entrepreneurial education.